 Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
- ANALYTICS INTELLIGENCE
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.
- ADVANCED SEGMENTATION
Isolate and analyze subsets of your traffic with a fast interactive segment builder.
- FLEXIBLE CUSTOMIZATION
Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.
- GOOGLE OPTIMIZER
Put your website to the test. Your Google Analytics login gives you instant access to our sister product, Google Website Optimizer. Test which layouts, headlines, images and more convert the most visitors into customers.
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